Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success. By the next year, a Roxy sportswear line was introduced, and that too prospered. 1992 saw continued expansion of the brand with a new denim line and key snowwear pieces. The fact that Roxy was a women's line offered by an authentic surf brand made it intriguing as it was the first of its kind on the market, and soon after, the other surf brands followed.
Roxy is now a global lifestyle brand, offering products for every aspect of the active girl's life. From handbag to Henley, wetsuit to tide watch, the key ingredient of the Roxy products is that inimitable Roxy spirit. "Daring, confident, naturally beautiful, fun, alive: Roxy".