It’s been a while in the planning, but we are now very pleased to announce the arrival of Coco Bay’s new range of Activewear. We are literally jumping up off of our sunbeds.. Yes, Coco Bay have just got ‘active’! And here’s the lowdown from Coco Bay Founder, Belinda Robinson:
Firstly I will confess, ‘Activewear’ has been a completely alien concept to me! Like many hard-working parents, it can hard to find time for any type of fitness routine and so up until now mine has consisted of a quick run around the block in some old faded leggings once a week (if I’m lucky).
Fortunately, I am surrounded by people who are much more disciplined and knowledgeable (including my business partner / sibling, Anna Roscoe) who has been slowly coaxing me into this scary new world. For years Anna has been pushing the idea of adding stylish, affordable activewear to the Coco Bay collection and she has finally won me over. We already have over 50,000 loyal, well dressed women who regularly shop for swimwear from us because they rely on the choice and quality of Coco Bay’s hand-picked collections. Together with our award winning customer service we aim to make buying beachwear easy and totally un-intimidating for our customers. We now want to do the same for activewear and we feel we can offer a contrast to the much more technical (intimidating for some?) approach of the specialist Activewear retailers.
If we were waiting for a sign, it came in a double wammy. Firstly, Seafolly, our biggest selling swimwear brand, announced that they were introducing an Activewear collection to run hand in hand with their swimwear collections. This was extremely exciting as Seafolly are a leading force globally in swimwear and they never fail to astound so were bound to make big waves in the ‘activewear’ market. Our second sign was when we went to the Miami Swimshow and came across the brand Body Glove, a US based designer swimwear brand. Originally a swim and surf brand, they are now known internationally for blurring the lines between ‘swim and non swim’ activewear with their ground-breaking fabrications and designs.
Both these designer brands are about quality and innovation and, as the samples of both the Seafolly and Body Glove 2016/2017 collections came in and we were able to try them on, I was instantly converted. I suddenly saw what all the fuss was about as the products felt amazing on and the supportive fabrics really do flatter and hold you in in all the right places. Not only did these miraculous leggings make me look like I had been working out already but they actually made me want to go and do something energetic instantly which is a totally new experience for me! (Although I still watched Anna sprint off into the distance!!)
Many Coco Bay customers are already loyal Seafolly fans, and Body Glove are well known in the UK for their high quality wetsuits and surfing products, so we are now very proud to be the only UK supplier for Body Glove Activewear and are stocking many exclusive Seafolly Active pieces. Whether a novice like me or a fully fledged fitness guru, these new activewear brands will inspire and we can’t wait to share them with you!
So here goes – a new active chapter begins for Coco Bay and hopefully we can inspire our customers to come with us!